CEO advisory

A CEO's first 100 days in a new market

The first months in a new market set the tone for years. Here is how leaders can use them well.

Key points

  • Listen before announcing: build a fact base and relationships first.
  • Make a small number of visible early decisions.
  • Engage government and regulators early and in person.

A leader entering a new market, whether through appointment, acquisition or expansion, faces high expectations and limited information. The first 100 days are an opportunity to learn quickly and set direction with credibility.

Listen first

Meet customers, employees, partners and officials before announcing major change. Their views will shape a better plan, and the act of listening builds trust that will be needed later.

Make a few visible decisions

Early decisions signal what the new leadership values. Choose a small number that are clearly right and visibly acted on.

Engage government early

In many markets, relationships with government and regulators matter as much as relationships with customers. Invest time in them early, in person, and with a clear account of what you intend to contribute.

The first 100 days are less about doing everything than about choosing well.

With preparation and the right counsel, the first 100 days can create momentum that carries the organisation for years.

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